ALDO's sparkly red 40th Anniversary shoe would make Dorothy jealous. There's no place like home...
To celebrate 40 years in the business, ALDO Shoes Founder, Aldo Bensadoun (aka. Mr. B) is doing a live chat! Tweet your questions @ALDO_shoes between 1pm EST and 2pm EST on Friday, October 12, using the hashtag #ALDO40.
AGE: The big 4-0
HISTORY: With footwear in his blood (Great-grand-père Bensadoun was a French cobbler and “papi” Bensadoun owned a network of shoe stores called Le Pied Mignon), Aldo Bensadoun (Mr. B), built on his family heritage by bringing old-world expertise into the new world with ALDO Shoes in 1972.
A COMPANY WITH HEART: The store has always delivered runway-inspired shoes at affordable prices, meaning we can all have killer footwear. But far from being just a pretty face, ALDO is a brand with heart; During the holiday season, the ALDO Group prepares backpacks filled with snacks, personal hygiene products & warm accessories for DANS LA RUE, a Montreal organization that helps youth living on the streets. Most notably, ALDO has committed millions of dollars to AIDS awareness and research organizations since 1985.
COOL COLLABORATIONS:ALDO RISE continues this season with capsule collections by Preen and Patrik Ervell. FLARE Magazine's Fashion Director, Liz Cabral, has designed a 2nd round of covetable pieces for ALDO with her faux-croc handbags, oxblood shootie and lace bootie, available in select stores now and online in the coming weeks. And most recently, the ALDO Boutique program has teamed up with NYC's 'It' boutique, WARM, to create cozy, surfer-girl kicks for Fall (see gallery below)
For ALDO's 40th, the company is celebrating with parties, prizes and amazing collaborations. To stay looped in, be sure to visit aldo40.com and don't miss this:
Contest: Share your favorite “sole mate” moment, one that wouldn’t have happened quite the same way without a certain pair of shoes. Which shoes? And what was so special? Was it love at first stiletto? Tell us about it!
What do you win? Your dream vacation! (Total Prize Value: $8,000)
How it works: Snap an Instagram picture of your ALDO shoes and briefly tell ALDO about your shoe moment in the description, adding the hashtags #ALDO40 and #shoemoment. Next – and this is really important—make sure to submit the picture in the submission form here and use your Instagram’s URL (if you skip this step, they might not see your entry!). If you feel like sharing, go right ahead and proudly post your pic on our Facebook and/or Twitter pages, @ALDO_shoes. Get the full contest details here. Bonne chance! x